Taco Bell Quarterly is one of those special phenomena that you can’t help but respect. In case you’ve been living under a rock for the past 2 months, or don’t have twitter, TBQ is a literary magazine inspired by Taco Bell. It does not appear to be a joke. Nor does it appear to be too serious. It is genuine. Once the public at-large discovered TBQ, the editor was interviewed on television and several articles and interviews were written about/with them. It has been called “The top 2020 literary magazine.” These are their stories.
As you can see in the attached chart, Yum Brands, parent company to Taco Bell, has made a decent recovery in spite of the global pandemic in the last month. What part do you think TBQ has played in this?